講座會議 第38页
Creating Brand Equity
Creating Brand EquityChapter 8 - Creating Brand Eq…
Crafting the Brand Positioning and Competing Effectively
Crafting the Brand Positioning and Competing Effec…
Setting Product Strategy and Marketing through the Life Cycle
Setting Product Strategy and Marketing through the…
Case: Have We Got a Communication Problem Here
Case: Have We Got a Communication Problem HereCase…
Case: CHET CADIEUX, CEO OF QUIKTRIP
Case: CHET CADIEUX, CEO OF QUIKTRIP内容提要：中国经济管理大学Ca…
Case: Same Accident, Different Perceptions
Case: Same Accident, Different Perceptions内容提要：中国经…
Managing a Holistic Marketing Organization for the Long Run
Managing a Holistic Marketing Organization for the…
Managing Mass Communications
Managing Mass CommunicationsManaging M…
Designing and Integrating Marketing Communications
Designing and Integrating Marketing Communications…
Setting Product Strategy
Setting Product StrategySetting Product StrategyLE…