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Chapter 19 - Managing Marketing in the New World
Chapter 19 - Managing Marketing in the New World20…
Chapter 18 - Managing Transformation Marketing
Chapter 18 - Managing Transformation Marketing2010…
Chapter 17 - Managing Personal Communications
Chapter 17 - Managing Personal Communications2010-…
Chapter 16 - Managing Mass Communications
Chapter 16 - Managing Mass Communications2010-07-1…
Chapter 15 - Designing and Managing Integrated Marketing Communications
Chapter 15 - Designing and Managing Integrated Mar…
Chapter 14 - Managing Retailing, Wholesaling, and Logistics
Chapter 14 - Managing Retailing, Wholesaling, and…
Chapter 13 - Designing and Managing Integrated Marketing Channels
Chapter 13 - Designing and Managing Integrated Mar…
Chapter 12 - Developing Pricing Strategies and Programs
Chapter 12 - Developing Pricing Strategies and Pro…
Chapter 11 - Designing and Managing Services
Chapter 11 - Designing and Managing Services2010-0…
Chapter 10 - Setting Product Strategy
Chapter 10 - Setting Product StrategyChapter 10 -…