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Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Commun…
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channe…
Defining Marketing for the 21st Century
Defining Marketing for the 21st Century内容提要：中国经济管理…
Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans内容提要：中国经济…
Collecting Information and Forecasting Demand
Collecting Information and Forecasting Demand内容提要：…
Creating Long-term Loyalty Relationships
Creating Long-term Loyalty Relationships内容提要：中国经济管…
Analyzing Consumer Markets
Analyzing Consumer Markets内容提要：中国经济管理大学 …
Analyzing Business Markets
Analyzing Business MarketsChapter 6 - Analyzing Bu…
Identifying Market Segments and Targets
Identifying Market Segments and Targets内容提要：中国经济管理…
Creating Brand Equity
Creating Brand EquityChapter 8 - Creating Brand Eq…